Case Studies

Onboarding Express: ATB Financial
ATB Financial is a full-service financial institution in Calgary, Alberta, with 5,375 employees and over 753,000 customers. Three of ATB’s key priorities are to transform banking, make banking work for people, and be the place to bank. With these priorities in mind, the company was committed to providing tools, technology and processes that would enable customer obsession, with a strong focus on team members managing customer relationships and growing deposits... More

PwC Australia’s CEO Survey: Creating New Opportunities
Globally, PwC’s CEO Survey has become the most authoritative survey of CEOs. The results are used to develop a flagship content campaign, which gives unique insight into CEO’s issues and actions for the year ahead. The content is used by PWC partners to approach their CEO clients with the aim of showcasing the firm’s expertise around the themes of the survey to drive sales and revenue opportunities. However, despite its global preeminence, the CEO Survey has traditionally struggled to gain significant traction in the Australian market... More

Programs of Choice: Burnaby School District
The Burnaby School District offers educational choice — called Programs of Choice — to allow students to explore their interests, support their strengths, or get exposed to a career. Many are managed by different departments; as such, marketing of the programs was organic but inconsistent. Families had noted for years that finding options was like hunting for Easter eggs: difficult, with success dependent on ingenuity. This was a significant opportunity to create infrastructure, try something new, and have an impact that aligns with the business needs of the organization... More

Creating a Scientific Reputation for Astellas: The Astellas Corporate Scientific Innovation Narrative
Astellas is a top 25 global pharmaceutical company with a research and development (R&D) approach centered on delivering breakthrough innovations for maximum patient benefit. The Astellas Scientific Innovation Narrative toolkit, a first of its kind, was developed to help company leaders deliver powerful and compelling strategic communications, internally and externally. Prior to this initiative, Astellas’ leaders were not equipped with consistent, strategically aligned and engaging messaging to enable them to articulate, with one single voice and global story, the company’s approach to scientific innovation and pipeline... More

Customer Excellence Principles Team Activities
Business metrics and feedback showed an opportunity to improve customer service at New South Wales Trustee & Guardian (NSWTG), a state government agency that provides will-making and deceased estate administration services. Customer satisfaction indices (CSI) across key service streams were either low or declining, complaints were on the rise and staff morale was down following an organizational restructure in 2016. The Communications and Engagement team worked with a consultancy to develop the Customer Excellence Principles as a tool to turn this around and embed a culture of customer service excellence at NSWTG... More

Keeping Canterbury Flu-Free
The 2018 flu season was predicted to be severe. If high numbers of people need to be cared for in hospital for influenza, it puts immense pressure on hospital resources. For Canterbury DHB, resources were already severely stretched, with population growth exceeding the pace of replacing damaged facilities from the 2011 Canterbury earthquakes. It was vital that Canterbury DHB aimed to prevent high numbers of hospital admissions and helped support our community to stay flu-free... More

DELWP Energy Affordability Training Partnership
Energy consumers in Victoria, Australia, found the market confusing and were deterred from managing their energy costs. In fact, an independent review found households were paying almost 200% more than in years past. Enter the Victorian Government’s Energy Affordability Training Partnership, which empowered consumers with resources to help them better understand, manage and reduce their energy costs... More

LCIM’s “Create Next” Digital Marketing Campaign
The global LCI Education Network was ready to launch its newest design school — LCI Melbourne — having invested millions in a bespoke campus with exceptional facilities for students. Despite boasting 23 campuses on five continents, LCI Education, as a brand, remained relatively unknown to prospective Australian students and their influencers. But its new campus had classrooms to be filled, and in September 2018 LCIM commissioned Ellis Jones to design and deliver a targeted digital student recruitment campaign, that would simultaneously build awareness and generate leads for the 2019 enrolment period... More

"I Am Your Nurse" Recognition Campaign
Tired of the traditional executive thank-you message and poster during National Nursing Week, the communication team at Provincial Health Services Authority (PHSA) saw an opportunity to recognize nurses in a unique and meaningful way. “I Am Your Nurse” is a 140-second film featuring a spoken word performance based on the words, feelings and experiences of nurses, interspersed with images of nurses who work across PHSA’s programs and services. The film was the centerpiece for a three-week campaign to say thank you to the nurses of British Columbia... More

Ticket to Ride Realtor Tour
After learning from parents that realtors were dropping hints for them not to buy homes in certain neighborhoods because the schools were perceived as “below par,” the Ticket to Ride Realtor Tour was created to provide local realtors an opportunity to go inside school facilities to witness the use of modern technology, experience content rigor, and see the high levels of student engagement and learning happening at all schools throughout the county... More

World Cancer Day Campaign
As the official fundraising partner for the 17 Alberta Health Services cancer centers across the province, the Alberta Cancer Foundation’s purpose is to create more moments for Albertans facing cancer by inspiring its community to give. This requires the support of thousands of donors every year, driven by a thoughtful and compelling marketing and communication campaign in a competitive not-for-profit landscape. World Cancer Day provided the opportunity to raise awareness by demonstrating the impact donor dollars can make and ultimately, raise more dollars... More