These articles from Communication World, IABC’s online magazine, give case study overviews of winning Gold Quill Award entries.
“Drive Away Hunger” Campaign Connects a Financial Institution with a Community
Research from Food Banks Canada indicates that more than 800,000 Canadians access food banks across the country every month. While hunger is a visible problem in larger urban centers, the reality is that more than 150,000 of food bank users are in small towns and rural centers. That’s why Farm Credit Canada, a self-funded federal… More
Vancouver, British Columbia, is consistently ranked as one of the most livable cities in the world. The city is also a major tourism destination, with 9 million people visiting in 2015—a new record—and international visits up 8.3 percent. The Conference Board of Canada rated Vancouver the top economic performer among Canadian cities in 2015. Downtown… More
Globally, honeybees are responsible for producing one-third of the food we eat, through pollination—a service worth hundreds of millions of dollars to agriculture annually. But across the globe, honeybee populations are crashing and the causes are not understood. The Commonwealth Scientific and Industrial Research Organisation (CSIRO), Australia’s national science agency, initiated a research program—the “Swarm… More
A centenary is an important milestone in the life of any organization, and an opportunity to promote the organization, reinforce brand values, express pride and reconnect with former associates. There’s also no happier place to celebrate than kindergarten—the cornerstone of so many Kiwi neighborhoods. Kidsfirst, one of New Zealand’s largest and oldest early-childhood education organizations… More
“Respect Starts Here” Workplace Anti-bullying Campaign
Bullying and disrespectful behavior in the workplace leads to lost work time, mental health disability claims and high employee attrition rates. At Vancouver General Hospital, a part of Vancouver Coastal Health (VCH), 110 operating room (OR) days were lost due to staff shortages between May and October of 2013. In the same period, 15 newly trained OR nurses left the unit… More