Kirk Grayson, ABC, is principal of Pedamento Content Strategy, a digital communications consultancy based in Vancouver, Canada. Kirk brings more than 15 years of experience in organizational communications and digital strategy to her work with private, government and non-profit organizations. An established leader and mentor, Kirk is passionate about co-creating sponsorship, governance and strategy with stakeholders to set, meet and maintain business goals. A long-time volunteer and mentor with IABC, Kirk is incoming Director, Digital Operations for the British Columbia chapter. In addition to her work and volunteer activities, Kirk is an experienced speaker and workshop leader on digital communications.