Ng Wei Joo is the general manager of financial communications agency Waterbrooks Consultants Pte. Ltd., where he oversees the communication strategies of listed companies, supported by colleagues who specialize in investor relations and public relations. In his current role, he guides CEOs and senior executives to drive business goals with communication. As a corporate communication specialist, he is a master storyteller, strategizing, crafting and managing the narrative through every stage of the communication process, regardless of the platform or channel. He is grateful for business leaders who value his advice and who appreciate how good PR adds to the bottom line.