Michael Nord, Principal Consultant with The Fifth Business, lives in Amsterdam, The Netherlands, where he advices and steers strategic communications projects in blue-chip companies across the globe. He has previously worked for Philips, Belkin, IAVI, PR-agencies and the Danish Government. Michael was co-founder of the Dutch IABC chapter in 2007 (the year he joined IABC), and is currently immediate-past Chair of the EMENA region.. He chaired EuroComm 2015 and is currently working as chair of the Local Advisory Committee for EuroComm 2016. He has served on PACs, and sit on the taskforce for global sponsorships.