Case study overviews by the creators of award-winning entries in IABC’s 2015 and 2016 Gold Quill Awards program.

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Delta Air Lines Honors Veterans
Ashley Black

Delta Air Lines employs more than 10,000 veterans and has a long-standing commitment to hiring and celebrating veterans’ service and unique contributions to the company. Delta believes that hiring veterans is not only the right thing to do—it’s also the smart thing to do. Studies have shown that veterans have unique capabilities that often translate … More

jacobs_creek_moscatomonday-768x384Jacob’s Creek Builds a Community with #MoscatoMonday Campaign
Selena Cameron

In mid-2013, Australian winery Jacob’s Creek enlisted Hill+Knowlton to drive sales of its Moscato wine in Canada. The challenge? It wasn’t a new product, and there was nothing new about it: no new packaging or innovation to focus on. Relying on traditional media or PR wouldn’t cut it, because there was simply no news. Hill & Knowlton needed to think beyond the print and broadcast landscape… More

next-episode-2“The Next Episode”: Campaign frames major change as a blockbuster sequel
Megan Thomas

Until recently, Australian media company Foxtel was the only paid subscription TV company in the Australian market. But recent years saw an explosion of new providers, changing the competitive landscape. Telecommunications companies began to offer entertainment services; two streaming video providers, Netflix and Stan, announced they would launch in Australia at lower price points; and illegal downloading became more common… More

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Gabi Loring

Winning a Gold Quill Award is validation for a job well done
Jessica Burnette-Lemon Interviewing with Gabi Loring

For Gabi Loring, senior communication consultant at ROC Group, winning a Gold Quill Award wasn’t just about the prestige it brought to her company: It validated her work and proved that her strategies were on track with the best in the business. We asked her about the experience of winning two Gold Quill Awards of Excellence in 2015… More

 

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Michael Metzger

What winning a Gold Quill Award can do
Jessica Burnette-Lemon Interviewing with Michael Metzger

What kind of impact does winning a Gold Quill Award have? We asked Michael Metzger to talk about the effect that winning has had on him, personally and professionally. Michael won an Award of Excellence at the 2015 IABC Gold Quill Awards, and his firm Metzger Communications was named one of three finalists for the Boutique Agency of the Year… More

 

Credit: Sergei Belski

Credit: Sergei Belski

City Communication Campaign Gets Residents to Recycle Organics
Jill Iverson

Diverting residential food and yard waste from landfills has a significant economic and environmental impact. For the city of Airdrie, Alberta, sending organic matter to compost would cost 50% less than sending the same material to a landfill, and this material turns waste into a valuable product … More

 

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ComLab: Building a science communication profession in Russia
Andrey Barannikov

In 2013, a number of studies revealed a huge gap between the scientific community in Russia and Russian society. An annual survey by Russia’s Higher School of Economics (HSE) showed that up to 70% of Russians couldn’t answer basic questions related to science (e.g., Is an electron bigger than an atom?). A possible cause of … More

 

Copyright: lightpoet / 123RF Stock Photo

Influencers Raise Awareness of Vital Health Care Profession
Michael Grant

Front-line health care professionals like doctors and nurses are generally held in high esteem by the public. However, medical laboratory professionals often don’t enjoy the same level of appreciation because they are not seen by the public and their connection to patient care is not visible. The Canadian Society for Medical Laboratory Science (CSMLS) is a national, … More

 

Emergency department staff of Vancouver General Hospital. Credit: Erich Saide

Innovative Documentary Lets Front-line Emergency Staff Shine
Tiffany Akins and Gavin Wilson, ABC

Hospitals and emergency departments are getting busier as populations age and more chronic diseases develop, but in many places, health care spending is not growing in step with rising patient numbers. In the emergency department at Vancouver General Hospital (VGH) in British Columbia, one of Canada’s largest and busiest hospitals, staff and management are trying … More