2016 Jake Wittmer Award, awarded to the entry that showed the most outstanding approach to research in addressing a communication issue or opportunity.

In evaluating this entry the Blue Ribbon Panel was clearly impressed stating:

Your work demonstrates complete alignment of business need, objectives, stakeholder analysis and solution. Well done!

 The winners are Paul Edwards, Amanda Gome, Francesca Rizzo, Stella Walsh, Melissa McCann, Darren Sibson, Shane White of ANZ Banking Group Limited for their groundbreaking “Notable Women” Campaign from Victoria Australia.